Pacsun Unleashes Pac Mall Rats, First Unique NFT Series
Pacsun has continued to evolve with its core consumer and youth community by being forward thinking and remaining at the forefront of innovation, both in the physical and digital worlds. Today, Pacsun's presence in the Metaverse expanded further as the retailer started to roll out its very own series of unique NFTs called Pac Mall Rats. The development of Pac Mall Rats comes on the heels of the brand's first-ever NFT, which debuted in November 2021 and was designed around its iconic wave logo.